I sat down with Henry Bell from Starbridge, who casually mentioned they booked 140 meetings in May with just 2 BDRs.
For context, most teams with 15+ BDRs struggle to hit those numbers.
Here's what makes this even crazier:
They sent 75,000-100,000 emails that month
Their BDRs barely sent any cold emails themselves
They've booked 550+ demos since February. All from cold email.
The secret?
They completely flipped the traditional BDR playbook on its head.
Instead of having BDRs grind through cold outreach, they:
✅ Turned cold email into a marketing function
✅ Used "lead magnets" instead of pushing for meetings
✅ Only had BDRs work warm, high-intent leads
✅ Automated the heavy lifting with Clay + AI
My favorite takeaway:
"Send emails people would pay to receive"
Henry breaks down their entire playbook - from the tech stack to the exact workflow that converts meetings at 3-4x industry averages.
P.S. If you have 5+ BDRs booking less than 25 meetings/month each, you NEED to watch this. Henry's approach could literally 10x your results.
